• Placed on the sand to authentically mirror Costa Rican coastlines, this three-day tented lounge integrated beach seating and immersed fans in lush, native foliage alongside a massive live-stream screen.
• The space drove engagement through a custom, F1-inspired winner's podium photo opportunity and scannable decals that linked directly to the campaign's travelling AR portal.
• This relaxing Pura Vida escape captivated visitors during an action-packed, historic race weekend that drew a record-breaking 360,000 attendees.

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