• Generated 2+ billion earned media impressions in 2024, with extensive broadcast, digital, and social coverage. Ranked as one of the best Christmas markets in the world by Time Out Magazine, Forbes, The Associated Press, CNN, The Independent, and MSN.

• One of Canada’s largest media activations for three years running, this high-impact, multi-touchpoint campaign became one of Toronto’s most widely anticipated holiday destinations.

• Transformed the Distillery District’s Winter Village into a branded experience, including a hero 55-foot custom tree, high-impact murals, and immersive projection mapping.

• Ranked among the top 5 global Winter Villages, this campaign established Toronto as a marquee holiday market on the world stage.

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