The acclaimed Winter Village in the historic Distillery District is an annual, intimate picture-perfect holiday experience where friends and family gather to take in the timeless romance of the holidays and enjoy a curated selection of Toronto’s finest craftspeople, shops, restaurants, and cafes.
In 2022, we partnered with Parfums Christian Dior to transform the Winter Village into an exclusive Dior-branded experience consisting of street banners, projection mapping spaces, activation spaces, and mural advertising, as well as a striking 51-foot tall branded Christmas tree in the heart of Trinity Square—which served as the centrepiece for the opening night tree-lighting ceremony.
With a visitor count of 1,250,000 for the 6-week event - paired with an abundance of media coverage centred on the Dior experience - this activation garnered over 1.8 billion impressions.
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