• Blending guerrilla-style stops in high-traffic neighbourhoods with permitted pop-ups at iconic venues like Montreal's Old Port and T we brought the chocolate directly to the masses.
• Leaning into the unexpected format of the new snack, we drove engagement with humorous A-frame signs that guided fans toward the truck to avoid any "further mix-ups."
• This playful and highly visible campaign delighted locals across both cities as they eagerly grabbed free bags of the sweet new treat.

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