For Lassonde’s refreshing summer campaign promoting Oasis Hydrafruit juice (containing 60% less sugar than the leading fruit juice blends), Eat It Up Media partnered with Touché to transform the thirst-quenching juice into delicious popsicles in branded, recyclable sleeves—distributed from colourful and inviting fully-branded carts during July.
Inviting parents and their children to taste the invigorating Hydrafruit difference, each cart was deployed to high-footfall areas across the country, with brand ambassadors handing out custom-branded Oasis popsicle moulds to participants to create their own treats at home.
