For its official reopening after an eight-month COVID closure, the Royal Ontario Museum wanted to go bigger and bolder than ever before with its exhibition Great Whales: Up Close and Personal. Working in collaboration with Novus, OMD and BT/A, Eat It Up Media created a three-dimensional chalk art installation directly in front of the museum—showcasing the planet's largest mammal, the blue whale, in breathtaking scale.
The 3D chalk art was accompanied by a diagram illustrating comparative lengths, such as a bowling alley lane and tractor-trailer compared to the blue whale’s 33-metres.
The ROM saw a 22% increase in total attendance pacing versus exhibition estimates, with the exhibition itself seeing an attendance spike between August and September, when the installation was on site.
