Canteen Activations

When it comes to pickup trucks, GMC offers some serious muscle. From transporting tools to towing boats, these are heavy-duty vehicles that work just as hard as the people driving them. With this in mind, we partnered with Carat and Cossette (twice!) to deploy the newest GMC Sierra along with eye-catching, fully wrapped canteen trucks to construction sites and boat launches—allowing workers and boat owners to see the Sierra up close and personal, all while enjoying delicious snacks and free coffee in branded cups.

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With robust data collection integrated into both campaigns (via iPad data collection and scannable QR code to enter a dedicated contest), each activation targeted the highest-density construction and boat launch sites —bringing GMC trucks directly to their ideal prospective owners.

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