The Royal Canadian Mint
The Mintverse

To celebrate the release of the Royal Canadian Mint’s stunning new Alexander Graham Bell commemorative circulation coin, Eat It Up Media created a virtual museum honouring Bell’s legacy and revolutionary inventions—inviting participants to enter two augmented reality rooms showcasing 3D models of Bell’s most monumental achievements.

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Developed by Eat It Up Media in partnership with Media Experts, the Mintverse (accessible on desktop, smartphone, tablet and VR) invited participants to explore two distinct rooms within the web-based AR museum: The Sound Room and The Transportation Room, both housing 3D replicas of Bell's inventions along with the stories behind each.

With the newly released Bell coin stationed at the centre of the virtual rooms, participants were able to navigate through each space, all while being encouraged to visit the Mint website courtesy of CTA buttons placed throughout the virtual museum.

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