We transformed the Archeo Patio into a multi-touchpoint oasis for VISIT FLORIDA®, delivering a warm, sensory-rich escape from the Canadian winter, all while positioning the brand as a top-of-mind travel destination.
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The custom-built lounge drove foot traffic and dwell time, featuring cozy seating with heating, tropical foliage, a custom vacation playlist, and a dynamic video wall showcasing Florida’s sun-soaked beaches and vibrant cities.
Four branded cabins offered Florida-inspired food and beverages, each themed by a key Florida region, bringing the state’s vibrant culinary scene to life with strong regional brand recall through taste and storytelling.
Running for six weeks through peak holiday traffic, the activation delivered earned media pickup and cross-channel amplification via a national contest with The Weather Network, generating inspiration and leads for Florida travel in 2025.
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