A high-visibility mobile brand experience, the travelling holiday truck turned Torontonians into the stars of a live game show, delivering surprise-and-delight moments at every stop.
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Guests were invited inside the fully branded environment to spin a prize wheel and win premium sample giveaways, including luxury candles, signature fragrances, and indulgent body care.
This social-first, FOMO-driven activation quickly became a viral citywide scavenger hunt, with organic buzz generating lineups of hundreds of guests per stop and sustained user-generated content across Instagram, TikTok and Reddit.
With its see-through custom build, the truck served as a dynamic scent discovery hub, encouraging hands-on exploration of the brand’s most iconic products and driving retail traffic to nearby storefronts during the holiday season.
