We activated a high-impact brand experience for TAZO® at Toronto’s Distillery District Winter Village, leveraging our exclusive partnership rights to the site to create a heartwarming holiday moment in the city’s most visited festive destination.
No items found.
INFO
The fully branded cabin attracted consistent foot traffic and dwell time in a busy alley of artisan vendors, offering complimentary samples of three hero SKUs, including the season-exclusive Chocolate Chai Latte.
Designed to deepen brand connection and encourage at-home trials during the holidays, the activation featured on-site recipe cards and charismatic brand ambassadors delivering a hands-on consumer experience.
Running for six weeks during peak holiday traffic, the campaign drove strong earned media, social amplification, and site-wide engagement, with TAZO’s iconic orange cups becoming a sought-after way to stay warm at the Winter Village.
.jpg)
.jpg)