Eat It Up Media - SharkNinja / Grill Jam 2.0

SharkNinja

Experiential

Grill Jam 2.0

We built a fully restored 1967 GMC 1500 resto-mod truck and a custom Ninja trailer fully outfitted with all of Ninja’s outdoor product innovations, which attendees signed up for at each activation to win the ultimate tailgate setup, making it one of the most exciting consumer giveaways of the summer.

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INFO

The three-city tour brought the experience to life at three major festivals across Canada, with high-traffic stops at Montreal’s Festival sur le Canal, the Ottawa Jazz Festival, and Toronto’s Harbourfront Centre on Canada Day.

Guests explored multiple interactive zones, including live BBQ demos, frozen drink sampling, pizza tastings, smoothies, and barista-style coffee—all powered by Ninja’s latest hero products, from the FlexFlame™ cooking system to the Luxe™ Espresso machine.

The campaign delivered thousands of product touchpoints and deep consumer engagement, giving thousands of attendees hands-on access to Ninja’s full outdoor lineup in a festival-style setting, driving trial, awareness, and lead generation all in one stop.