In celebration of National Nursing Week, we launched a National Bank-branded gourmet cookie and coffee truck, delivering warmth and gratitude to frontline healthcare workers across 10 hospitals in Toronto and Montreal during a 10-day tour.
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The activation created meaningful moments of appreciation, reaching thousands of hospital staff with complimentary treats and high-quality branded engagement at major healthcare institutions, including Toronto General, Mount Sinai, and the Montreal General Hospital.
The truck featured a contest element with a QR code, giving healthcare workers a chance to win a well-deserved wellness getaway, adding an extra layer of excitement to the experience.
The cheerful, highly visible truck made geo-targeted stops in two of Canada’s biggest cities, helping National Bank connect with frontline workers in a personal and meaningful way, while reinforcing its commitment to care and community.
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