• The immersive space transported hundreds of thousands of visitors to 1983 Hawkins, complete with the unmistakable twinkling lights, alphabet wall, and retro memorabilia from the show. 
• Hailed as "Instagram Gold" by powerhouse outlets like Narcity and BlogTO, this installation dominated the conversation as the market’s #1 non-traditional attraction, consistently ranking as the ultimate must-visit photo op that defined the entire holiday season. 
• By anchoring the activation near the iconic Christmas tree, this strategic setup successfully drew media attention, including a feature segment by CBC News filmed on-site. 
• This campaign was able to leverage the Distillery Winter Village's unmatched 2025 PR, which totaled 4.49 billion global earned impressions.

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