We custom-designed a deliciously colourful "Pura Vida" escape at the Archeo Patio within the Distillery Winter Village, inviting Toronto to step out of the cold and into the warmth of a chocolatey Costa Rican Christmas.
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The immersive space transported visitors beneath a glowing canopy of monstera leaves, complete with hanging nest chairs, an interactive gratitude wall, hidden native animals, a custom-carved mural of native wildlife, a healing bowl station, and decadent food stations serving a variety of treats inspired by traditional Costa Rican holiday flavours.
Bridging the physical and digital worlds, the experience was seamlessly tied together by the returning AR portal created by HiroXR, a staple of this campaign that continued to deepen engagement by merging the festive atmosphere with the digital exploration of Costa Rica.
This campaign was able to leverage the Distillery Winter Village's unmatched 2025 PR, which totaled 4.49 billion global earned impressions.
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