As part of Dove's viral "Hot Seats" campaign, we deployed a branded truck across Toronto to anchor a thrilling, city-wide concert ticket search.
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Parked strategically around the city’s summer hot spots, the truck invited fans to scan its QR code and follow the latest clues to win exclusive concert tickets at the RBC Amphitheatre.
The activation drove engagement by rewarding users who signed up and followed the brand with refreshing drinks, valuable in-store coupons, and free samples of the new Dove Whole Body Deo.
This clever scavenger hunt successfully distributed physical giveaways while empowering real fans to secure their seats and dance confidently all night long!
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