We built a custom interactive glass truck featuring life-sized product replicas and matching fruit-flavoured plushies to showcase the new matte lip balms.
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Encouraged passersby to scan a QR code and walk away with a guaranteed product sample.
Activated in key areas of Toronto and Montreal to connect with trend-savvy beauty enthusiasts.
Created excitement with a guessing game where attendees estimated the plushie counts to win even more NYX prizes.
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