Eat It Up Media - Henkel / Sunlight® Scented LED Cube

Henkel

Experiential

Sunlight® Scented LED Cube

Revolutionizing the traditional laundry category on Toronto’s waterfront, this first-to-market multi-sensory experience brought Sunlight’s new fragrance portfolio to life—where the push of a button triggered instant scent diffusion coupled with live dynamic creatives.

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INFO

Positioned on high-traffic Queens Quay, a striking four-sided interactive LED installation invited passersby to physically engage with the brand, seamlessly synchronizing bursts of signature fragrance with striking, scent-inspired visual takeovers.
Guided by on-site brand ambassadors, people were immersed in the new Original Fresh®, Spring Blossom™, Calm Meadow™, and Tropical Burst™ scents, receiving custom scented coupons that instantly bridged the experiential magic to retail conversion.
Serving as the innovative anchor for a fully integrated media launch, this massive build successfully pulled the joy of fresh laundry out of the utility room, repositioning a household staple into a modern, sensorial lifestyle brand.

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Montreal

Toronto

Vancouver