At the Toronto International Film Festival’s (TIFF) opening night, a solitary door beckoned, daring fans to step up and plunge headfirst into the chilling, multi-sensory world of Netflix's Wayward.
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Guests stepped onto a custom-branded platform and pulled open a seemingly free-standing door. As they opened the door, they were met with a striking LED portal that instantly engulfed them in the eerie world of Wayward.
After experiencing the show's unsettling atmosphere firsthand, attendees received an exclusive branded pin, serving as a memorable takeaway and a clever nod to the series' vibe.